The eye moves through an image and it moves through a website in just the same way… You can put things together nicely, smartly, professionally but where is the eye going… That’s art. Abstract art is the most incredible example of this artists work to intuitively place shape it’s never random although it might appear Read More
Design Thinking…Colour matters!
… did you know that we have more rods and cones in our eye that perceive green than for other colours. Unsurprising really as green represents nourishment, it’s not some abstract concept, rather a matter of fact and our mind knows it so when we look at an image with a lot of green our Read More