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Fonts!  Or more accurately the art of typography … makes a huge difference to how things look. And we’re not just talking about which font(s) but how you use them.  Scroll to the bottom to have a look at how I’ve taken one font as a heading and changed the feel of it… And this… Continue reading Website Typography & Design

The eye moves through an image and it moves through a website in just the same way…  You can put things together nicely, smartly, professionally but where is the eye going… That’s art.   Abstract art is the most incredible example of this artists work to intuitively place shape it’s never random although it might appear… Continue reading How the eye moves through a website, capturing your viewers attention…

Colour & Design Influence Perception Completely Naturally… did you know that we have more rods and cones in our eye that perceive green than for other colours.   Unsurprising really as green represents nourishment, it’s not some abstract concept, rather a matter of fact and our mind knows it so when we look at an image… Continue reading Colour & Design